You're Perfectly Imperfect
Mission
Through the power of sports and the lessons learned through them, we aim to create an empowering environment to help kids learn the fundamentals of social responsibility, financial literacy, and how to become the best possible version of themselves. We help youth understand the importance of discipline and drive, as well as help them gain the proper tools, education, resources, emotional support, and access needed for them to reach their full potential and embrace their perfectly imperfect identity.
Incorporating financial literacy, we equip these young minds with essential skills in managing finances, understanding budgeting, saving, and investing, which are crucial for their future. This holistic approach ensures that they are not only physically and emotionally strong but also financially savvy, preparing them for the diverse challenges of life.
Purpose
Our purpose is to empower underserved communities through strategic partnerships and financial resources, fostering self-sufficiency, independence, and self-love in the next generation of entrepreneurs and leaders. We aim to create a strong foundation for the next generation of self-empowered entrepreneurs and leaders by collaborating with communities to build a brighter future for all.
For More Information on our non-profit visit: You Are Perfectly Imperfect
Santia Deck Co-Founder
Santia Deck is a history-making Professional Female Football Player and Social Media Influencer with over 2 million loyal and engaged followers. A former track and field collegiate athlete, Santia recently made history by being offered the highest paid contract in women’s football history. Santia is a published author, a fitness model, TV personality, Social Media Consultant, Public Speaker, and a TV host. She also maintains her fitness trainer certification and offers a variety of services to celebrity clients and her wide-ranging community of online supporters.
Most recently, Santia added Successful Start-up CEO to her long list of wins with the launch of TRONUS where she made history a second time by becoming the first female athlete to own a shoe company. The innovative footwear brand has been experiencing impressive growth since it’s launch in the Summer of 2020. Despite the pandemic, Santia led TRONUS to record sales, celebrity praise and a dedicated base of customers. The company continues to expand.
Santia Marie Deck was born in Greenville, SC and raised in Houston, TX. She now resides in Atlanta, GA and travels often. Santia has been running full speed after her dream of success since childhood. Now, she works tirelessly to inspire and empower young people, women and others with her determination and passion.
Shea Stanley Co-Founder
Shea “Majestic” Stanley is co-founder of You’re Perfectly Imperfect Corp. She is a paralegal and businesswoman that has worked in Financial Services for over 25 years. Along with co-founder Santia Deck, she shapes and approves the foundation’s strategies, reviews results, and sets the overall direction of the organization.
Throughout her life she has always helped others and Shea has seen first-hand that empowering others, especially children can bring transformational improvements in the prosperity of families, communities, and societies. Shea has a love for people and deep appreciation for how nonprofits, such as You’re Perfectly Imperfect, can improve the life for families and small businesses in underserved communities – one program at a time.
Shea was raised in Illinois. She received her paralegal certification from Carthage College, earned a bachelor’s degree in business from Columbia College of Missouri, and a masters in human resource management from Keller.
Shea is currently focusing on her career, philanthropic work, volunteering, and family.
Winning Her Way
At Winning Her Way, our mission is to elevate female athletes by creating greater visibility, driving economic opportunities, and fostering empowerment in sports.
Founded by Santia Deck, a decorated athlete herself, Winning Her Way was built from the firsthand experience of seeing and overcoming the disparities female athletes face. From smaller budgets to fewer sponsorship opportunities compared to male athletes, women in sports are often underrepresented, underfunded, and overlooked.
Our vision is bold: to help grow women’s sports from $1 billion to $100 billion. While this is a monumental goal, we believe that every step forward brings us closer to creating a world where young girls can dream bigger, see themselves reflected in the athletes they admire, and have the opportunities they deserve to be seen, heard, and felt.
Why We Do What We Do
At its heart, Winning Her Way is a storytelling platform. We are committed to sharing the stories of female athletes from all around the world and at every level of play—whether it’s a high school athlete making waves in her community or an Olympic champion breaking barriers.
We believe that for women’s sports to grow, consumers must first know they exist—and that starts with storytelling. Our goal is to make the visible more visible and the invisible visible by shining a light on athletes who may not receive as much recognition, while also diving deeper into the journeys of some of the world’s most beloved female athletes.
We aim to be the go-to platform where fans and supporters can learn more about female athletes—the ones they know and the ones they should know. Beyond features and spotlights, we plan to create documentaries that explore these athletes’ lives from unique angles, uncovering untold stories behind their successes and challenges.
While storytelling is our foundation, economic empowerment is a critical part of our mission. We strive to create opportunities for female athletes to grow their personal brands and secure NIL (Name, Image, and Likeness) deals, helping them unlock their full potential. From NIL education to exclusive deal opportunities, we ensure athletes have the tools and knowledge they need to thrive off the field.
By combining impactful storytelling with actionable resources, we aim to inspire, empower, and open doors for today’s athletes—and for future generations.
The Winning Her Way NIL Newsletter
As part of our mission to create economic opportunities for female athletes, we launched the Winning Her Way NIL Newsletter, a three-times-weekly newsletter sent out every Monday, Wednesday, and Friday.
This newsletter is a game-changer for athletes looking to grow their brands and capitalize on NIL opportunities. Here’s what you can expect:
• NIL Knowledge Made Easy: Gain insights from NIL experts, including lawyers, marketing specialists, and brands offering deals.
• Success Stories & Spotlights: Learn from athletes who have successfully secured NIL opportunities.
• Actionable Tips: Get strategies for building your personal brand, growing your social media, and increasing engagement.
• Exclusive NIL Opportunities: Premium subscribers receive exclusive NIL deal alerts every Friday, giving you direct access to apply for sponsorships and partnerships.
We’re here to help you navigate the NIL space with confidence, clarity, and actionable advice.
Join the Movement
Winning Her Way is about making an impact. It’s about creating a world where female athletes aren’t just recognized but celebrated. We’re here to help you unlock your full potential, build your brand, and secure your future.
Sign up for the Winning Her Way NIL Newsletter to start your journey.
Join Us
Your sponsorship/donation will help us to continue our mission of supporting our community and youth. Every dollar counts and will make a difference in the lives of those we serve. Give a little. Help a lot.
Cash App: $urperfectlyimperfect
Venmo: @uperfectlyimperfect