
News flash. It wasn’t YOU. It was the system.
So why do athletes keep getting overlooked, underpaid, or used for free promo while brands win big?
Because the system was never built to benefit you. It was built to benefit everyone but you.
They need athletes to stay confused.
They need athletes to keep guessing.
They need athletes to post, promote, and perform for free.
And we do. But it’s time for things to change.
It’s time to stop waiting to be discovered.
It’s time to stop handing over your value for exposure.
It’s time to learn how to build your own brand on purpose.
Because when you have strategy, mentorship, and a system designed to make you money not just noise you stop chasing NIL deals and start attracting them.