Dr. Santia Deck, celebrated for her trailblazing achievements as a female football player and her influential social media presence with nearly 3 million followers, has forged an extraordinary path from collegiate track and field athlete to being offered the largest contract in women’s football history. Born in Greenville, SC, raised in Houston, TX, and now residing in Atlanta, GA, her journey embodies a relentless pursuit of breaking barriers and achieving greatness.

 

Santia’s entrepreneurial spirit shines as brightly as her athletic accomplishments. She is the founder of TRONUS, a groundbreaking footwear brand that made her the first female athlete to own a shoe company. Since its launch in 2020, TRONUS has achieved record-breaking sales and garnered celebrity endorsements, even amid a global pandemic. Beyond business, Santia is a two-time bestselling author and a sought-after public speaker, inspiring audiences worldwide.

 

In 2023, Santia received the prestigious “Icon” Award from the Sovereign Wealth Fund Institute, honoring her profound influence on community and success. She further solidified her legacy on June 1, 2024, by earning an honorary doctorate in sports management from Harvest Christian University.

 

Santia is deeply committed to empowering athletes beyond the field. She advocates for athlete mental health and provides tools for building personal brands, securing Name, Image, and Likeness (NIL) deals, and navigating life after sports. Her focus on helping female athletes succeed led to the creation of Winning Her Way, a media platform dedicated to helping female athletes with empowerment, visibility, and economic opportunities.

 

A centerpiece of Winning Her Way is its NIL-focused newsletter, designed to equip female athletes with the tools and resources needed to maximize their potential:

 

• Every Friday, subscribers receive direct access to NIL opportunities delivered straight to their inboxes, offering athletes a seamless way to connect with sponsorships and grow their brands.

 

• The newsletter provides expert advice on NIL education, including tips on brand building, updates on legislation, regulations, and compliance changes, and guidance on financial literacy.

 

• It features interviews, workshops, webinars, and insights from industry leaders to help athletes navigate the complexities of NIL and achieve sustainable success.

 

Santia Deck’s multifaceted career and dedication to uplifting female athletes continue to inspire young athletes, women, and entrepreneurs everywhere. Her story is a testament to resilience, innovation, and her unwavering commitment to empowering others. Through Winning Her Way, she is paving the path for a brighter future in women’s sports.